Winter Wonderland Hyde Park (IMG / PWR Events)

Leading global events organisations covering a wide range of high profile events including our own hugely successful annual Winter Wonderland In Hyde Park London.



  • IMG required integration between their ticketing system and the Qflow for events laser scanners devices to cater for a high volume of daily real time sales from both on-site and website ticket sales.
  • A more fluid and insightful check-in experience was needed to ensure all guests were checked in quickly and securely based on their purchased attraction.
  • Attraction managers needed a real time understanding of session attendee statistics. This would allow them to make calculated judgement calls regarding the allocation of additional ticket sales for a given session.
  • A dual network (both 3G and WiFi) solution was needed to ensure continued reliability even if a primary web connection was lost due to network failure.


  • Direct development consultancy with IMG / PWR IT department to ensure successful integration strategy, methods and execution with the Qflow for events API.
  • Provision of hardware (Qflow for events laser ticket scanning units), on-site training and direct client support during the 5 week event duration.
  • Client web control panel for Winter Wonderland attraction and park management allowing session level attendee monitoring from any computer or mobile device. This gave decision makers valuable attendee insight in terms of no-show figures, allowing for real time ticket reallocation and sales for any given session even after a session had hit its sales capacity.
  • Detailed per session attendee statistics for post event analysis. Giving valuable insight into daily surge periods and ticket sale 'no-shows'.
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Join 1000's of companies using Qflow for events

Testimonial Author
"We used Qflow for events and their scanners for the first time at our event in central London. It made the process of checking-in over 2000 delegates so much faster. The whole process from start to finish was simple and user friendly and I always felt supported"
Rachel Howard - Events Team
Testimonial Author
"From start to finish Qflow for events was amazing. They helped make our event run smooth and the peace of mind I had from working with them was invaluable! Would highly recommend this service"
Tanya Anastasiadis - Producer Guardian Live Productions
Testimonial Author
“We worked closely with Qflow for events to deploy a ticket scanning solution for the Ice Rink at Winter Wonderland this season. We found the Qflow for events scanners to be very user-friendly, highly functional and provided us real-time insight on session activity at our fingertips.”
Simon Poon - VP, Global Development WME | IMG
Testimonial Author
“The admissions process this year went exceptionally smooth, giving our visitors a great first impression of the Show. We would highly recommend this system for any event.”
Ghislaine Fletcher
Head of Event Production
The Southport Flower Show
Testimonial Author
"Our main issues on the door used to be surge periods, especially during our sold out events. With Qflow for events scanners we now maintain and control the entrance flow with ease. The door girls can’t live without it now!"
Paul Jack
Co-founder LWE / Printworks London
Testimonial Author
"The responsiveness and efficiency of the scanners meant that we barely had a queue even during busy periods, leaving attendees free to get on with enjoying the event."
Ben Horton
Crack Magazine
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