Pepcity UEFA Champions League Finals 2017 & 2018

In association with FUSE Int. A marketing agency within the Omnicom Media Group providing inspiring event management and brand awareness for leading global brands.

 

Challenge

To provide a fluid and insightful check-in experience for multiple events across the cities of Cardiff (2017) and Kiev (2018) for both Pepsi VIP’s and Pepsi competition winners.

To facilitate an elegant guest arrival registration process for VIP and Competition Winners using RFID ID cards.

Ability to check-in and generate detailed real time guest bus transit manifests to adhere to transport health and safety requirements.

Ability to track individual transport guest manifests in real time. A prerequisite in case of any accident or emergency incident.

On site Qflow team management and daily post event and transport manifest reports.

Solution

In-depth strategy consultancy to facilitate and track a guests journey. From initial registration and inbound bus transits to pre and post match event check-in and out bound bus journeys. This was all handled elegantly via the guest’s unique RFID ID cards.

Guests were able to choose a bus transit time with their RFID cards swiped prior to departure. Bus manifests were generated from each RFID swipe allowing management to have access to bus specific manifests in line with required health and safety regulations.

Qflow representatives were on-site throughout the duration of the weekends events in training and troubleshooting capacities. The Qflow team provided ad hoc advice and real time reports to Fuse management allowing for maximum attendee insight.

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