The Sweat Life Festival (in association with Lululemon)

Lululemon are a North American based company with a flagship store in Covent Garden London. They make technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. They host an annual London based Festival based around their brand and a diverse range of exercise classes.

Challenge

  • The guest experience was a of paramount importance to Lululemon and they needed to ensure their guests were admitted swiftly with no prolonged entry wait times.
  • Tickets were sold through the Eventbrite platform. These tickets needed to be scanned securely with a quick look-up function available for problem scans.
  • A dual network (both 3G and WiFi) solution was needed to ensure continued reliability even if a primary web connection was lost due to network failure.
  • Scanning units were required to have the capability of functioning throughout the extended gate opening times.
  • Management required real time in-venue statistics available directly on phones or laptops, giving them valuable in-venue numbers based on guest type.
  • Support - Pre event list administration. Onsite Qflow for events team leader required for scanner training, troubleshooting and gate management.

Solution

  • Qflow for events scanners and touch search guest list app reduced guest entry wait times to below 60 seconds even at peak surge periods with excellent VIP guest awareness via instant detailed searchable guest data.
  • Qflow for events Eventbrite plugin elegantly handled ticket data syncing with Qflow without any possibility of user admin error.
  • Scanner battery life provided in excess of 9 hours while in constant use easily covering the gate opening times on a single charge.
  • Up to the minute entry statistics available to all team members, giving a true understanding of attendee levels. Dashboard providing detailed attendee reports and admittance flow.
  • A Qflow events team leader was on-site throughout the duration of the event. They provided comprehensive scanner training, roaming troubleshooting and direct liaison with the  event management.
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Testimonial Author
"We used Qflow for events and their scanners for the first time at our event in central London. It made the process of checking-in over 2000 delegates so much faster. The whole process from start to finish was simple and user friendly and I always felt supported"
Rachel Howard - Events Team
Lush
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"From start to finish Qflow for events was amazing. They helped make our event run smooth and the peace of mind I had from working with them was invaluable! Would highly recommend this service"
Tanya Anastasiadis - Producer Guardian Live Productions
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“We worked closely with Qflow for events to deploy a ticket scanning solution for the Ice Rink at Winter Wonderland this season. We found the Qflow for events scanners to be very user-friendly, highly functional and provided us real-time insight on session activity at our fingertips.”
Simon Poon - VP, Global Development WME | IMG
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“The admissions process this year went exceptionally smooth, giving our visitors a great first impression of the Show. We would highly recommend this system for any event.”
Ghislaine Fletcher
Head of Event Production
The Southport Flower Show
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"Our main issues on the door used to be surge periods, especially during our sold out events. With Qflow for events scanners we now maintain and control the entrance flow with ease. The door girls can’t live without it now!"
Paul Jack
Co-founder LWE / Printworks London
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"The responsiveness and efficiency of the scanners meant that we barely had a queue even during busy periods, leaving attendees free to get on with enjoying the event."
Ben Horton
Crack Magazine
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